Strategic Sales Partnership

Illustrated Properties is honored to present a comprehensive strategic partnership proposal for The Berkeley in Palm Beach. Our proven approach combines regional dominance with global luxury networks to accelerate your path to the critical 35% sales threshold—enabling construction to commence with confidence and momentum.

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Illustrated Properties: Unmatched Regional Dominance

Market Leadership

Illustrated Properties commands the Palm Beach and Martin County luxury market with unprecedented authority. Our performance speaks volumes: we've delivered 40% more property sales than any competing brokerage over the trailing twelve months*, with 281 transactions exceeding $2 million.

This isn't just market share—it's market dominance that translates directly into buyer access for The Berkeley.

Comprehensive Coverage

Our sister companies operate over 50 offices spanning Florida's East Coast, from Monroe County through Volusia, plus strategic West Coast presence in Naples, Sarasota, and Fort Myers.

This expansive footprint delivers The Berkeley unparalleled regional exposure and direct access to South Florida's most qualified luxury buyers through established, trusted relationships.

50+

Office Locations

Comprehensive Florida coverage

40%

Sales Advantage

Over nearest competitor*

281

Luxury Transactions

Over $2M in 12 months

*In Palm Beach

Five Decades of Excellence

Since 1975, Illustrated Properties has established the gold standard for luxury real estate throughout South Florida. Our legacy isn't measured merely in transactions—it's reflected in transformed lives, realized dreams, and communities enriched by our unwavering commitment to excellence.

1975

Founded with vision to redefine luxury real estate service standards

1990s

Expanded regional presence across the Palm Beaches premier markets

2000s

Joined elite global luxury networks and platforms

2025

650+ Realtors® across 20+ offices serving discerning customers

Forbes Global Properties Partnership

This exclusive partnership represents more than marketing reach—it's strategic positioning within the world's most trusted luxury ecosystem. The Berkeley will be showcased alongside the globe's most distinguished properties, instantly elevating its prestige and attracting serious international buyers who recognize and value the Forbes imprimatur.

Exclusive Access

Illustrated Properties holds invitation-only membership status with Forbes Global Properties—an elite distinction that positions The Berkeley before the world's most affluent audiences.

Premium Audience

Direct access to Forbes.com's 167 million elite, paid subscribers across 83 countries—high-net-worth individuals actively seeking exceptional luxury properties.

Dominant Voice

Forbes commands 83% industry share of voice in luxury real estate, ensuring The Berkeley receives unparalleled visibility among qualified buyers.


Elite Global Network Affiliation

Luxury Portfolio International & Leading Real Estate Companies

Our affiliations with Luxury Portfolio International and Leading Real Estate Companies of the World extend The Berkeley's reach to 550 premier brokerages spanning over 70 countries, representing 130,000 elite agents worldwide.

Luxury Portfolio International members collectively sell more luxury properties than any competing brand globally. Their audience profile is extraordinary: the average viewer commands $10.3 million in liquid assets, with 69% owning secondary homes—precisely the sophisticated buyer profile The Berkeley deserves.

The Berkeley will receive prominent promotion through the exclusive LeadingRE Destination network, plus featured placement in Luxury Portfolio magazine, reaching over 200,000 high-net-worth readers per issue who actively seek distinguished properties in premier destinations.

69%

Own Second Homes*

$10.3M

Average Liquid Assets*

*According to YouGov Affluent Perspective: Global respondent in the market for a primary personal residence over $1M in the next three years

Strategic Global Referrals Network

1

Executive Outreach

Denise Talboy, our Vice President of Relocation, will personally engage with the affiliated brokerage firms owners across our global network

2

Exclusive Offering

Each brokerage will receive unbranded Berkeley materials directly for their top-performing agents in premier markets worldwide

3

Competitive Incentive

Our recommendation is to offer the same attractive 5% referral fee currently provided for unit sales, with seamless transaction support from our dedicated team

4

Relationship Management

Maintain ongoing communication and provide comprehensive support throughout each referred transaction

This targeted and hands-on relocation strategy taps into established relationships with the world's most successful luxury brokerages, creating a powerful referral pipeline of qualified, relocation-motivated buyers—individuals who understand luxury living and possess the means to act decisively. Our team handles all transaction complexities, ensuring referring partners experience effortless collaboration while delivering exceptional results for The Berkeley.

Dedicated Leadership & Elite Team

Anderson Ohman

Team Leader

Anderson will provide strategic oversight and leadership for The Berkeley initiative, leveraging decades of luxury market expertise to guide every aspect of the sales process. His proven track record in Palm Beach's most exclusive developments ensures sophisticated execution and results.

Elite Agent Team

Dedicated Sales Force

Four of Illustrated Properties' top-performing agents will be assigned exclusively to The Berkeley, taking complete ownership and accountability for marketing and selling 35 assigned units. These seasoned professionals bring deep luxury market knowledge, extensive buyer networks, and unwavering commitment to surpassing targets.

This dedicated team structure ensures The Berkeley receives focused, high-level attention every single day. Unlike shared assignments across multiple projects, your development will be their primary mission—driving urgency, creativity, and relentless pursuit of qualified buyers. Each team member brings established relationships with high-net-worth clients and proven ability to close sophisticated transactions.

Your Core IPRE and Keyes Sales Team

Kevin Spina

"Kevin Spina exemplifies the best characteristics of a top producer. Kevin is not only number one for Keyes in sales, he is also one of the top producers in the country- out of over 1 million sales associates. He is rare; his energy, passion and hard work are unequaled. His strong, extensive marketing efforts present the homes in their best light- and his focused and intense negotiation skills give him an unparalleled closing ratio."
-Mike Pappas, CEO/President of the Keyes Company

Vince Marotta

"Vince Marotta is also considered one of the top Realtors in the ultra-luxury condo market in the Northern Palm Beaches. He holds the distinction of being the only Realtor who sold the highest priced condo in a given year in each of the Northern Palm Beach oceanfront towns. His long history of success on Jupiter Island is highlighted by his record for the highest priced condo sale there in each year 2014-2017 and 2019; he also sold the highest priced condo in Juno Beach in 2019 and 2020, and the second highest priced unit there in 2018. On Singer Island, Vince sold the highest priced condo in 2017 and the second highest priced unit in 2019."
-Illustrated Properties Agent Profile

Tommy Holmes

“Tommy Holmes is a highly skilled real estate professional based in Palm Beach, known for his unwavering work ethic, competitive drive, and commitment to excellence. Drawing on a 15-year Wall Street career and a Harvard education, he brings strategic insight, disciplined execution, and trusted guidance to every client relationship.”
-Illustrated Properties Agent Profile

These three accomplished professionals form the cornerstone of your dedicated Berkeley sales force. Each brings unique strengths, complementary expertise, and shared commitment to excellence. Together with Anderson's leadership, this team possesses the relationships, market intelligence, and proven ability to attract serious buyers and close transactions efficiently.

Comprehensive Execution Strategy

Grassroots Local Strategy

Leverage 50+ offices and agent network for targeted outreach

Global Platform Exposure

Premium digital marketing across luxury networks worldwide

Seamless Coordination

Collaborate with internal team, share success, swap inventory flexibly

Collaborative Excellence

Our approach emphasizes partnership, not competition. We'll work seamlessly with The Berkeley's existing sales team, aligning strategies and sharing market intelligence to maximize collective effectiveness.

Flexible Inventory Management

When Illustrated buyers prefer units outside our assigned inventory, we'll coordinate efficient swaps with your internal team—ensuring every qualified buyer closes, regardless of unit preference.

Representation Structure

Our exclusive representation proposal includes a 4% list-side commission, reflecting the comprehensive marketing, sales, and global network resources dedicated to achieving maximum value and market absorption.

Unprecedented Marketing Exposure

900+ Digital Platforms

Comprehensive presence across search sites plus 35 international portals including:

  • Country Life
  • Financial Times
  • Barron's
  • Penta
  • MarketWatch
  • Mansion Global
  • Wall Street Journal
  • WeChat
  • Juwai

Forbes Editorial Partnership

Collaborate with Forbes to secure editorial coverage for The Berkeley—earned media that dramatically elevates credibility and desirability among discerning buyers

Premium Media Targeting

Strategic advertising placement in world's most sought-after publications: Financial Times, Wall Street Journal, Barron's, plus local elite media like Palm Beach Post, Palm Beach Daily, Palm Beach Illustrated

Targeted campaigns

Facebook advertisements, geotargeted email blasts to local Realtors®, buyer email campaigns, retargeting ads

Traditional excellence

24-hour listing hotline signage, open house promotion on ipre.com, premium flyers, postcards, brochures

Network advantage

Complete access to South Florida's largest brokerage family and their established client relationships

Expected Outcome

Rapid Momentum

Drive The Berkeley swiftly past the critical 35% sold threshold through coordinated, aggressive marketing and our extensive buyer networks

Construction Confidence

Enable project construction to commence with solid pre-sales foundation and continued sales momentum

Sustained Success

Maintain strong sales velocity throughout construction phase, positioning The Berkeley for complete sell-out and exceptional returns

This strategic partnership combines our collective expertise, established networks, and proven methodologies to deliver qualified buyers and consistent, measurable results. By uniting Illustrated Properties' market dominance with The Berkeley's exceptional product, we create an unstoppable sales force capable of surpassing initial targets and establishing new benchmarks for Palm Beach luxury residential development success.

Let's Begin

Next Steps

We welcome the opportunity to finalize a detailed launch plan and initiate this transformative collaboration immediately. Together, we possess everything required to build on The Berkeley's exceptional potential and bring this landmark Palm Beach development to life.

The market is receptive. The timing is ideal. Our team is prepared.

Anderson Ohman
Team Leader – Illustrated Properties
Mobile: 440.781.4969
Email: aohman@ipre.com